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How long does it take to achieve higher rankings?

Depending on the popularity of you keywords it can take from a month to a longer period. If you are wanting to rank number one for viagra or online casino then the competition is that fierce that you would need an army of optimizers working all hours to achieve high rankings. Not everyone is trying for these words though, so the majority of the time you can improve rankings within a month, but everything needs to be gradually, otherwise the search engines will be suspicious and they you are performing black hat tricks, and penalize your site.