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What types of links are there?

There are two types of links you can establish on the web. One way is to trade links with other websites, you give a link from your links Page on your site to the partner sites in return for their site linking to you. The second method is to establish one-way links, which are very hard to obtain and can be very costly. Both are extremely beneficial in gaining higher search engine rankings. Building Link Popularity is a very long and time consuming process, hence why many website owners employ the services of us to help them spend more time on other time consuming aspects of their business, such as running a shop etc.