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What is Pay Per Click?

This literally is what it says you pay per click. The primary benefit of pay per click is the immediate results and complete control it offers the advertiser. You can commit an exact amount and may target as many keywords as you wish. Short term , pay per click is ideal, but the main problem of pay per click is the cost. A top position for some search terms can cost hundreds of pounds each day, and even as high as 60 pound per click!! Over long term, organic search engine optimization is much more cost effective and beneficial.